How to Pitch Us

We appreciate people, we appreciate ideas and we appreciate people with ideas, so thanks again. All of us at THP have a very good idea of what type of content we want to feature on our website, so please understand that while all submissions will be read, we won’t be accepting all of them.

To give you the best shot at getting us high-quality ideas that we will drool over and absolutely have to take a bite out of, please carefully read over our comprehensive guide below.

We want your pitch ideas to be original. If you Google your idea, does it show up with tons and tons of articles and blogs that have already covered the same topic? If so, then we probably won’t want it. If your idea only has a few results, then maaaaaybe it’s worth sending, just in case we think we can spin it better than the other few publications have done.

We don’t want you to pitch us ideas on our social channels, in our DMs etc. We’d rather keep all the pitches in one place, nice and neat in our emails.

We don’t want pitches that are self-promotions; we want ideas that are interesting to a variety of people on a variety of topics. We are not looking for advertising at this time.

We want a maximum of 3 pitches per week per person. You may or may not have that many great ideas, but the reason we keep it to 3 at most, is so that you only take your best ideas and send them, rather than just giving us 50 that might not be so great. So just to reiterate, only send us the best of the best ideas you have with a maximum of 3 per week.

We don’t want you to take the rejection of your ideas personally. If we don’t choose your idea, that doesn’t mean we won’t choose another of yours next week. Keep your head held high, have thick skin, and work on the next big idea, we know you can do it!

We want everyone to send us their pitches on Sundays and Mondays. That way, we can figure out what content we will be producing for the upcoming week.

We want you to let us know if your pitch is time sensitive. Please note TIMELY in the subject of your email so we know that this idea has an expiration date. For news about food TV shows, new restaurant openings, or things that happen at one time, please pitch us within a week of its release, anything longer than that will be too late. If you do not hear from us within a few days of your submission, there’s a good chance that we are passing on the idea. We will try our best to respond to everyone, but sometimes we might be too busy and things fall through the cracks. Hopefully, you understand and don’t get too mad at us.

We want you to know that we are an honest publication and will not steal any ideas you submit. We do have our own in-house team that is always working on new ideas, so there is always a chance that an idea you’ve pitched us, is an idea we are already working on.

We want you to know that if you don’t hear from us within a week of your non-timely or evergreen pitch, we are unfortunately passing on the idea.

We want everyone who submits ideas to know that if they are accepted, by default they will be used as ghost-written content unless otherwise specified.

We want you to be ready! If you send us a pitch that we like, we will ask you to write out a bullet-point version of what you think should be in the article. Your point-form write-up is what we will use to produce the blog, so please do your best to give us some details on what you would expect to see in the blog. The best part is that we are only asking for a bullet-point breakdown, NOT a 300-500 word write-up. So in theory, you should be able to do that pretty quickly. If we choose your idea and you provide us with the proper point-form setup, you will then be paid for both the idea and point-form breakdown. 

We don’t want you to send us fully written blogs; we are not accepting them at this time. The plan is to use point-form ideas to build out the blogs and finalize all content in-house.

We want you to have fun and enjoy the process. The world of food is vast and full of fantastic things! If you can come up with great ideas, we will see your potential. As we grow, so too could your role with us over time.

Food Tech

We love food and we love technology. We want to know about any tech that is related to food in any way. It’s a pretty wide topic, so let’s see if we can help you understand it better. It can be various new and interesting tech that you can use in your kitchen at home to make cooking easier, more fun, and tastier. It can be new and interesting technology that restaurants are using to make their day-to-day operations easier, help out their customers, simplify processes and/or do things never before seen in the restaurant industry. Food tech can also be other apps and websites that help people find food, find recipes, find places to eat, and help with eating habits, dietary restrictions, and meal plans. Food tech can also refer to existing technology that now involves food in some unique way. It can also be in the form of how-to ideas that show you how to use tech to do something with food/restaurants.

Food Culture

The culture of food is an ever-growing topic as more and more food shows are being produced and more and more celebrities are sharing what they eat and how important food is to everyone’s overall health, enjoyment and happiness. We’re looking for celebrity news that is related to food; think “What does Elon Musk eat for breakfast?” or “Rihanna’s recipe for blueberry muffins,” or “Why Snoop Dog likes to cook with Martha Stewart on the weekends.”  We’re also looking for your take on food TV shows, whether it’s a review or something big that happened in a food show that everyone needs to know about.  We’re looking for anything exciting that is happening to or about celebrity chefs and what they’re up to. Are there video games out there that focus on food or have a fun food twist to them? If so, we want to hear about it. Are there some funny commercials out there that talk about food that you think everyone should see? Social media is full of food content; maybe there are funny TikToks about food, or there’s someone on social media that has entertaining, funny food content that everyone should know about.  Is there a cultural movement in your area or country that has something to do with food? We’d love to hear about it.

F&B (Food and Beverage)

TThis category is pretty wide open. It pretty much means anything that doesn’t fit into the other 2 categories. LOL but seriously, the world of food and beverage is huge, there are so many things to talk about.  Under this category, we’re looking for things like restaurant reviews, restaurant news, top restaurants in (town or city), top pizza places in (town or city), best drinks lists, and/or your favorite place to get a cocktail. We’re also looking for recipes as well as tips and tricks for cooking at home. If you’re making it, if you’re eating it, if you’re loving it, then there might be a chance that others are going to want to know more about it. We’re casting a wide net with this one. Just remember, if you’re going to pitch us under this category, make sure it’s really, really good, as there are a lot of just ok things that can be talked about under the umbrella of F&B.

We want you to succeed. The more great pitches we have, the better our content will be and the happier everyone who reads our stuff will be. Here are some tips on how to create a great pitch:

Keep it simple and clear.
A great pitch shouldn’t be long, it should be simple and to the point. No more than a paragraph or two. Give us the headline and a small explanation of your idea. If you need more than two paragraphs to explain it, then maybe it’s not as well thought out as it should be. The headline is the “hook” that will capture the reader’s attention quickly; from there, a simple paragraph explanation should get to the meat (or vegetables if you’re vegan/vegetarian) of the blog, so we can quickly understand what your blog is about. Be concise and be clear.

If we choose your pitch, then we will ask you for a more in-depth description with specific bullet points that will fill out the blog.

The more interesting and compelling the better.
Try your best to make your pitch stand out from the crowd. The more unique your idea is, the better chance that we will see your perspective and want to showcase it. We’re looking for ideas that can reach a wide audience, ones that will make a lot of people want to share them and tell others “You should read this!”.”

Link us in.
If you’re writing about something that could be best explained through a link, then please send us the link with your pitch. It could just be a link to a website, a link to an app, or even a link to an article that discusses something similar. If it can help us understand your pitch better, then you should include it.

Specialize.
Tell us why we should trust your idea. Do you specialize in certain areas of expertise? We want to know, as this will help us to understand why you chose the idea you did in the pitch.  Think of it like a small resume. List your connections, resources and previously published blogs that help to show us you’re an expert on a certain subject. If you’re new to pitching and writing, that’s ok too, you can still pitch us your ideas, just keep in mind that the more knowledgeable you are about your topic the better chance you have to be selected.

Our mission is to unleash the culinary enthusiast in everyone by sharing bite-sized content that sparks curiosity and adventure in the world of food and drink.

The message we want to convey:

Eating, drinking, and cooking can provide plenty of new experiences, and there’s always something fun and exciting to explore. The Hungry Pixel is the place to discover engaging and easy-to-understand content that will help you appreciate the ever-evolving food and beverage industry.

Target Audience:

Age 20 – 55

Foodies

• Vloggers
• Influencers
• People who enjoy eating out
• People who like making interesting food at home
• Techies who love to eat and make their lives easier
• People who want to learn to cook/bake or food basics
• People looking for innovative ways to cook/bake
• People who like food entertainment/food experiences
• People who enjoy pop culture and food
• People celebrate life with food

People in the Restaurant Industry

• Waiters/Waitresses
• Bartenders
• Cooks
• Restaurant managers
• Investors
• Owners

Brand Persona:

Characteristics

• Curious and adventurous about trying new cuisines and dishes
• Knowledgeable about different types of cuisine and cooking techniques
• Open-minded and creative
• Focused on providing value and helping others discover new culinary experiences
• Up-to-date and informed about the latest trends and developments in the restaurant industry
• Interested in technology and how it can improve the dining and cooking experience
• Playful and approachable, with a sense of humor and fun
• Friendly and relatable, with a casual tone
• Engaging and interactive, encouraging reader participation
• Innovative and forward-thinking, always looking for ways to improve and enhance the world of food and dining

Voice / Language

Conversational, casual, playful, fun and funny.

Excited to spread their knowledge in a friendly and relatable tone. Sarcastic and truthful with a playful edge. Speaks in a motivating way to everyone, while staying easily approachable and simple to understand. Always willing to find the best part of a story and explain it quickly.

Ok so, you’ve read everything over and you have a few great pitches, this is how you send them to us.

If we greenlight your pitch:

Hooray! We’ve chosen your pitch. If your pitch is chosen, we will send you a reply email to let you know your pitch has been chosen, along with any questions or comments we may have. Reply to our email with an in-depth description of what you’d expect to read in the article with specific bullet points outlining the content that should be in the blog. You DO NOT need to actually write out the article; your bullet points will be enough, so make sure they are concise and easy to understand. Each bullet point should be no longer than a small paragraph.

We will review your email with the bullet points for the blog and either respond with a resounding thank you, or we may ask for some tweaks.